Funko may be recognized as the foremost pop culture consumer brand, but it is more than just a fun take on the popular bobblehead toys. Since then, it has become one of the top tier toymakers in the business. And now they are expanding into a new market that promises to bring. The latest innovation and play to kids and families. Marvel Battleworld: Mystery of the Thanostones, is a new adventure-based game that utilizes a micro-collectible tabletop gaming system.
Using characters of the Marvel Universe, the game combines micro collectible figures, cards, and gaming, allowing kids to battle against Thanos in gameplay unleashed through a Battle Ball. Each Battle Ball contains a surprise of two Marvel collectible characters, Hero Cards, Battle Cards, and a pair of dice, all for a highly accessible price point. Players can collect Marvel micro heroes ranging from icons like Iron Man, Captain Marvel, and Groot, as well as characters like Valkyrie Gamora and Throg.
“We are thrilled that Marvel has chosen to expand the Funko collaboration to engage their younger fans with a new category of products and animation collaboration,” said Brian Mariotti, Chief Executive Officer of Funko. “Funko enters the toy aisle for the first time with a product offering of tremendous value. In addition to two micro-collectible characters inside the Battle Ball, the child can battle independently or team up with friends to defeat Thanos through gameplay. This kind of product assortment is both what kids want and what retailers are keen to offer parents.”
This adventure game contains short-form animated content available across multiple platforms, including Disney XD, Marvel HQ, YouTube and more. Created by Funko Animation Studios, in collaboration with Marvel, this series will introduce children to a new plan by villain Thanos to trap Marvel heroes in Battleworld.
“Battleworld offers kids a completely new way to play and interact with the Marvel brand and universe of characters they know and love,” said Paul Gitter, SVP, Marvel Licensing. “The innovative tabletop gaming plus action-packed storytelling gives kids an immersive experience that’s fresh for the Marvel Brand.”
What the first three episodes here:
Marvel Battleworld: Mystery of the Thanostones is available now in Target stores nationwide.
