Sometimes, a mega company, like Acme, that supplies a wealth of gadgets fails to deliver on its promises. Wile E. Coyote knows that more than anyone after years of watching those promises explode in his face. And now it’s his chance to get back at the company that has failed him time and time again. Ketchup Entertainment has released the first trailer for Coyote vs. ACME, and this cinematic “Looney Tunes” project has been through post production hell and back to finally get to where it is and where it belongs. On the big screen for everyone to see.
The film’s logline seems appropriate to not only the times what we are living but “Coyote vs. ACME’s” situation. It read: “After enduring years of catastrophic product failures at the hands of ACME, Inc., a tenacious, unemployed coyote uncovers a corporate cover-up and spearheads an unhinged battle against the multinational conglomerate that’s been blowing him up in the name of profit. Also, there’s a roadrunner. And dynamite.”
Considering what “Coyote VS. ACME” had to go through to get to this point, there is a parallel. Shortly after the Warner Bros. Discover merger, corporate tycoons decided to put the film on the shelf for a $30 million tax write off. Which is a huge gut punch to all those that helped make the film what it is. All that artistry and effort was to be put on a shelf, never to be seen again.
Kevin Avery, a laywer representing Coyote in a lawsuit against Acme says, “These companies think they can do whatever they want, and we’re sick of it.” He’s demanding accountability, but it feels like the film speaks to a larger problem of how some can just shelf content for a tax-write off and make sure an artists hard work is never seen again. The trailer has a tag that reads: “The Movie ACME Doesn’t Want You To See.” There’s also clips of redacted files. Avery’s firm saying they have nothing to use against ACME, Foghorn Leghorn making a veiled threat against Buddy Crane, the Acme Corporation’s lawyer, that things will get unpleasant if anything BIGGER were to become publich, and for the final stinger, a quick breathless disclosure about how the ACME Corporation is releasing this film for accounting purposes only.
Essentially, it’s that legal underdog story as seen through the lens of Looney Tunes.
The film also stars Lana Condor, Martha Kelly, and Tone Bell, with Looney Tunes voice actor Eric Bauza voicing several Looney Tunes and Merrie Melodies.
“Coyote VS ACME” opens in theaters on August 28, 2026
