Some of the greatest successes came as a result of failures, so it’s only fair that there would be a museum dedicated entirely to corporate flops. That is the purpose of the Museum of Failure, where some of the greatest fails can be seen.
The shrine to all things faux pas, the museum first opened in Downtown Los Angeles, where things like Facebook Gifts, RCA SelectaVision, Pets.com, and Google Wave were put on display. However, the concept is now expanding to a brand new pop-up location in Hollywood.
Starting March 8, The Museum of Failure will be open to the public in its new Hollywood and Highland location. There, visitors will be able to enjoy an experiential journey of failures-past, where they can hopefully walk away with the feeling of inspiration and the idea that it is okay to fail.
This won’t be your ordinary museum that’s full of Instagramable pieces – although taking photos for your social media is highly encouraged. The Museum of Failure encourages its visitors to come away from the experience having the courage to take on their ambitions, unafraid to fail. Patrons can look forward to classic catastrophes like the marketing disappointment that was Coca-Cola BlāK, or the over-hyped 1957 Ford Edsel, along with artifacts spanning from the 17th century right up to the present day, including the frozen beef lasagna by toothpaste maker Colgate.
“I couldn’t imagine a better home for the museum than Hollywood,” says Museum of Failure creator, psychologist, and innovation researcher, Dr. Samuel West. “In Hollywood, there is a fine line between failure and success. The epicenter of entertainment and stardom does not come without its hardships and setbacks — here, failure has produced some of our beloved celebrities. We are thrilled to be part of the Hollywood culture… who knows? If we don’t fail here, maybe we’ll get our own star!”
The Museum of Failure will be on exhibit in Hollywood starting March 8, 2018. Tickets go on sale February 23. For more information on the Museum of Failure and to purchase tickets, visit: www.failuremuseum.com.
