I am betting that you have heard of Life is Good. If you look around their logo can be seen all over on t-shirts, bumper stickers and hats. People everywhere young and old love these great products. I am a long time fan of their high quality t-shirts and simple optimistic sayings, which have an almost “Dr. Suessical” simplicity to them. Life is Good is much more than a comfy cool t-shirt though. I am not sure I ever really “got” what the company was all about. I mean, Life IS Good, right? I realized that “life is good” is much more than just a saying…it is a way of living. Like looking at the glass as “half full” way of life. Can I truly call myself an optimist? After my experience hanging out with the co-founders of this amazing company, I think I can. Good vibes are contagious!
I was invited to a private roof top party at the Life is Good Flagship store located at 285 Newbury Street in Boston. It is not everyday that I get the chance to hang out on a rooftop deck on one of the most famous streets in the country with Life is Good co-founders Bert and John Jacobs hanging out with us. Pretty cool! If you live in the area, I highly recommend you check out this renovated, rustic brownstone which features two floors of Life is Good products. I promise, hanging around in there for just a few minutes will improve your outlook on life.
Hanging with Cofounder Bert Jacobs (photo courtesy Callanan and Klein)
In case you don’t know the story behind Life is Good here’s the synopsis: LIG was created by two brothers Bert and John Jacobs right here in Boston. For five years they traveled the East coast selling t-shirts on college campuses, living in their van and existing on peanut butter and jelly sandwiches. In 1994, with a combined sum of $78, they considered giving up. It was then that they created the ultimate optimist “Jake” who along with his dog Rocket made Life is Good one the most recognized brands around!
Jake
So obviously their bank accounts have grown to a bit more than $78 but meeting them that would never be the first thing you think of. Bert and John were extremely warm and welcoming. It felt like a party at an old friends house with conversation topics ranging from being fans of Prairie Home Companion to our children’s first year at preschool. Of course, there was also talk of the upcoming LIG festival which takes place September 24-25 at Prowse Farm in Canton, Ma.
This is not just another music festival. It is a fundraiser to help kids overcome life-threatening challenges. For every ticket purchased a donation is made to The Life is Good Playmakers. After purchasing your ticket you can set up your own donation page where you can raise more money for the Life is Good Playmakers. If you raise more than $150 you will get some special perks and privileges at the Festival. Check out the line up:
Saturday
- The Avett Brothers
- Michael Franti And Spearhead
- Robert Randolph & The Family Band
- Martin Sexton
- Ingrid Michaelson
- The Dirty Dozen Brass Band
- Tristan Prettyman
- Dwight and Nicole
Sunday
- Ray LaMontagne
- The Levon Helm Band
- Brandi Carlile
- Raphael Saadiq
- The Hold Steady
- Maceo Parker
- The Ryan Montbleau Band
- Zee Avi
- Jenny Dee and the Deelinquents
On The Good Kids Stage (Both Days)
- Imagination Movers
- Keller Williams
- The Laurie Berkner Band
- Ben Rudnick and Friends
Along with great music the Festival will have activities that can enjoyed by young and old that range from arts and crafts, home run derby and even a C.F. Martin Guitar Jam tent! This is a must attend event if you are in the New England Area. Not only will you be having a great time you will be helping children as you do. If you are unable to attend you can still purchase a festival t-shirt and 100% of the profits will go to the Life is Good Playmakers! Remember “Takers may eat well but givers sleep well!” (taken from Life is Good Simple Words From Jake and Rocket)
You can find out more about the festival and purchase tickets here.
~Erika
* We did not receive monetary compensation for this post. That’s IT Mommy received a gift bag from Life is Good free of charge for attending the pre-festival reception. This will in no way sway our opinion of the product or service. The review is in our own words and is our opinion. Your results and opinions may differ.
