Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. You can view a PDF here, featuring a complete list of Find the Force retailers.
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique AR experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars app, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars app, you’ll reveal a character, who through AR, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program’s three-day run).
Additionally, fans with the Star Wars App near one of these 20 landmarks can take pictures of the AR scene and join the social conversation using #FindtheForce and #ForceFriday. Others can check out videos and photos of the scenes at starwars.com.
|Coca-Cola London Eye||UK||51.501,-0.124|
|Golden Gate Bridge||USA||37.807,-122.469|
|Memorial de America Latina||Brazil||-23.527,-46.663|
|Piazza del Duomo||Italy||43.773,11.255|
|Schloss Charlottenburg||Germany||52.520, 13.295|
|Sydney Harbour Bridge||Australia||-33.861,151.221|
|Victoria Harbour||Hong Kong||22.294,114.169|
Fans should be careful when using the app. Always watch your surroundings and remain aware of hazards, including other pedestrians, traffic, and obstacles. Do not use the app when driving a car. Do not access private property or other inappropriate or unpermitted locations. Parents should guide and supervise their children’s use of the app at all times.
Share your Find the Force experience using the hashtags #ForceFriday and #FindtheForce, and visit StarWars.com/FindTheForce for more intel.